１　Market Overview

A life insurance market worth ¥40 trillion: Japan's huge life insurance market is facing major changes

Japanese life insurance companies have typically used in-house sales teams to sell their products door to door. However, amid changes in society and diversifying consumer preferences, people are increasingly using the Internet and other channels to compare and buy life insurance.

２　Our Strengths

A unique position: The first independent life insurance company in 74 years

Lifenet Insurance is the first independent life insurance company to be established in Japan since the Second World War. We have created a completely new business model removed from past industry approaches, and have built a base of loyal customers, financial planners and others who share our ideals and strongly support our brand.

３　Policies-in-force

Steady business growth: Number of policies-in-force exceeds the 230,000 mark in August 2016

Lifenet Insurance has achieved a steady increase in the number of policies-in-force since it started business in May 2008. We achieved 230,000 policies-in-force in August 2016, and we are continuing to work to deliver further growth.

４　Management Team

A diverse management team: Driving the company's development

Our management team is comprised of individuals from various backgrounds, fueling the further evolution of Lifenet Insurance.

５　Business Plan

Developing and raising awareness of the brand: Reinforcing our products and business base

We see plenty of opportunities for expansion of the online life insurance market in Japan's huge life insurance sector. We have created a business plan designed to deliver sustained growth, and we intend to continually take on new challenges.