Intro to Lifenet Insurance

Introducing our strengths and uniqueness as a leading online life insurer

Why do we provide online life insurance?

We aim to realize our Outcome goal: a society where next generations can be nutured with confidence in the future

We provide easy-to-understand insurance products online with the aim of helping people,
particularly younger people, feel more certainty about the future.
We want to do our part to create a world where everyone is free to live the way they desire.

Initiatives for sustainability

Sustainability

What do we provide to make society better?

We use the benefits of technology to provide individual and group credit life insurance

Lifenet’s FeaturesSincere, Easy-to-understand, Affordable and Convenient

  • SincereOnly life insurer fully discloses all the pricing elements of insurance premiums

    Illustration of the insurance industry’s first full disclosure of what makes up an insurance premium

  • Easy-to-understandCustomer-oriented, simple and easy-to-understand products

    Illustration of the insurance products specially designed to be simple and easy to understand

  • AffordablePassing on to customers the cost savings from online applications

    Illustration of comparison of in-person and online sales showing why online products cost less

  • ConvenientApplication available anytime anywhere

    Illustration of customers can purchase policies at any time, 24 hours a day, from anywhere, with most purchases being fully completed online

Individual life insurance business

Lifenet brand’s products and servicesDirect business

Insurance products and services offered in the ecosystems of partner companiesPartner business

Group credit life insurance business

Insurance for the death or severe disability of
a mortgage loan borrower

Diagram showing how a group credit life insurance policy provides coverage for the death or severe disability of a mortgage debtor

Group insurance policy purchased through a financial institution

Our parnter bank (as of March, 2025)

Logo of au Jibun Bank

Steady growth in two businesses

Graph showing the steadily growing individual and group credit life insurance business based on annualized premiums from policies in force

Third-party evaluations

Awards and Recognition

The latest financial data

Financial Information

To whom do we provide insurance to make society better?

We focus on offering insurance to young, first-time insurance buyers

AgeMainly 20s-40s*1

Pie chart showing that over 70% of customers who have taken out insurance policies are in their 20s to 40s

Roughly half of customersFirst-time policyholders*2

Pie chart showing that about half of our customers are buying insurance for the first time
  1. *1 Based on the number of new policies in FY2023 (72,434) Source: Lifenet Insurance New Policy Data (FY2023)
  2. *2 FY2023 applicants; based on 922 valid responses

Our strengths, features, and business models

Our Strengths

How will we grow to achieve Outcome goal?

Strengthening three priority areas
to take Lifenet to the next stage

Diagram showing Lifenet’s three priority areas of Rebranding, Embedded, and Tech & Services for its next growth stage

Rebranding

Strengthening our brand to align with the values of young customers

Embedded

Embedding our insurance business into partner ecosystems

Tech & Services

Improving convenience incorporating AI and My Number technology

  1. * Individual Number System is a system in which all people living in Japan are given an individual identification number for the purpose of improving convenience and others for citizens. It is also available online and you can apply to services online related to parenting by the one-stop service and can receive notifications from administrative organizations.

Details on our business strategies

Mid-term Business Plan