Message from the President

I assumed the position of President and Representative Director of Lifenet Insurance Company in June 2025. Since its commencement in 2008, guided by the LIFENET Manifesto—“Sincere, Easy-to-understand, Affordable, and Convenient”—we have focused on enhancing the customer experience with the aim of becoming the online life insurance company chosen by especially younger customers who are raising children.

What we aim to achieve going forward is an even greater evolution as an "Internet company for life insurance." To elevate our company to the next stage as an IT company, we will maximize the potential of digital technology and transform the very nature of life insurance itself. We are committed to unlocking new possibilities in online life insurance and delivering the "best insurance experience" that our customers have never experienced before. For example, by leveraging AI and the "Individual Number" system, we aim to reduce the burden related to new application processes, make procedures more convenient while enrolling, and even enable automatic claim and benefit payments. In this new phase, we will pursue a customer-centric approach more rigorously than ever. We will continuously provide products and services that exceed customer expectations by integrating customer voices and needs with technological innovations such as AI.
 

We currently have no intention of changing the mid-term business plan established in 2024 even under the new management structure. I recognize that my greatest responsibility as the new president is to powerfully drive this mid-term business plan forward, utilizing my knowledge and experience as a systems engineer, along with my ability to materialize business concepts and my leadership. We will continue to focus on three priority areas: "Tech & Services," "Rebranding," and "Embedded," aiming to achieve our management goal of Comprehensive Equity of 200 billion to 240 billion yen in fiscal 2028.

The source of our growth lies in the existence of our policyholders, shareholders, and investors who share our Manifesto. We will continue to take various initiatives that will lead to future growth and take on new challenges to deliver the best insurance experience to our customers. We believe that maximizing the customer value will accelerate our growth and lead to shareholder and investor’s returns. All of our executives and employees are united in our efforts to face this period of transformation, striving for further leaps forward. 

To our shareholders and investors, we wish to express our commitment to both achieving the mid-term business plan and driving sustainable corporate value enhancement in the medium to long term. You will be excited about our ongoing endeavors, and we sincerely appreciate your continued support.