Sincere, Easy-to-understand, Affordable and Convenient
- Creating the future of the life insurance without losing sight of its original premise: “an ounce of prevention is worth more than a pound of cure.”
- Listening to what our customers are saying. Recognizing their needs and acting accordingly. Allowing our actions to be borne out of their voices and needs.
- Delivering the caliber of products and services that we would feel confident recommending to our own friends and families.
- Being a “straight-shooter”. Committing to transparency. Communicating openly about our management team, our products, and our employees.
- Embracing diversity and dialogue to keep us abreast of changing needs and preferences. Delivering peace of mind that we’ll be around in 100 years.
- Acting in good faith means always taking the high road when it comes to compliance and ethics.
- Helping the customers help themselves. By making our materials easy to understand, customers can determine which coverage is truly the best fit.
- Turning “clauses” in the insurance contract into succinct points that your grandmother could grasp.
- Making all touch points headache-free. Beyond the application process, ensuring the claims and billing processes are also easy to understand.
- Giving the customer what he/she needs. No more, no less at a fair price.
- Staying vigilant as to how we can provide our products more cost-efficiently.
- Always putting ourselves in our customers’ shoes in thinking about how to minimize their premiums.
- Thinking about our customers’ convenience from every angle and every touch point along the way.
- Forming alliances with like-minded partners who can add value above and beyond our products and services to our customers.
- Providing health and wellness tips beyond the framework of life insurance to create value in our policyholders’ lives.
- Creating a precedent for future generations as to what life insurance is (and should be) all about.
We wish to be a company that helps our customers embrace life more fully.
In order to live out that vision, we continue to challenge ourselves.
