Net Life Planning Co., Ltd. established with capital from Monex Beans Holdings, Inc. (now Monex Group, Inc.) and Asuka DBJ Investment Limited Partnership.

Head office moved to Kojimachi, Chiyoda Ward, Tokyo

Company name changed to Lifenet Insurance Company.

Life insurance business license approved.

Operations began

Lifenet products went on sale through online life insurance agencies

Load charge rates disclosed.

Japan's first mobile online life insurance application site launched.

Capital and business alliance signed with Advance Create Co., Ltd., operator of Hoken Ichiba, one of Japan's biggest life insurance comparison sites.

Hataraku Hito (Personal long-term disability) product launched, the first comprehensive income protection insurance product for individuals in Japan's life insurance market.

Policies-in-force exceeded 100,000.

Initial Public Offering made on the Tokyo Stock Exchange's Mothers

Smartphones application service lauched

Lifenet started sales of the new copayment-linked medical insurance Jibun Plus (with cancer and advanced medical care coverage).

Lifenet simplified the conditions under which claimants can make medical policy claims by removing medical certificates or other certificates signed by a doctor.

Lifenet started sales of insurance products by affiliated insurance planners

Number of policyholders exceeded 100,000 individuals

Pertaining to Strategic Alliance Agreement between Lifenet and Swiss Re

5th Anniversary since commencing business

Haruaki Deguchi assumed the post of Representative Director, Chairman & CEO, Daisuke Iwase assumed the post of Representative Director, President & COO

Lifenet Allows Insurance Claims and Benefits To Be Made in 2 Days

Policies-in-force exceeded 200,000

Lifenet Started to Accept Medical Insurance Benefits Claims to Be Made Online

Lifenet Starts Sales of the Revised Term Life Product Kazoku and New Whole-life Medical Products New Jibun and New Jibun for Women

Lifenet Starts Over-the-Counter Sales of Insurance at Hoken No Madoguchi

Shops

Lifenet entered into Capital and Business Alliance with KDDI CORPORATION

Lifenet Started Accepting Same-sex Partners in De facto Marriages as the Designated Beneficiary for its Term-life Insurance Product

Lifenet to Commence au Life Insurance

Lifenet Starts Sales of New Long-term Disability Hataraku-Hito 2

Lifenet Starts Sales of au Life Insurance with Refunds 

Lifenet Started Sales of Cancer Insurance for Workers, Lifenet Cancer Insurance Double Yell

Lifenet Received Gold Rating in the PRIDE Index for LGBT Initiatives for 2nd Consecutive Year

Lifenet Started Sales of the Revised Term Life Product Kazoku

Lifenet Started Sales of au Cancer Insurance in New Product Lineup of au Life Insurance with Refunds

10th Anniversary Since Commencement of Business

Ryosuke Mori assumed the post of Representative Director,President

Lifenet Begins Joint Research with AOYAMA GAKUIN UNIVERSITY through Industrial-Academic Partnership

Announcement of New Management Policy

Policies-in-force exceeded 300,000

Lifenet Started Sales of New Whole-life Medical Products Jibun 3 and Jibun 3 for Women

Lifenet entered into business alliance agreement with au Financial Holdings Corporation as well as KDDI CORPORATION

Lifenet Started Sales of Warikan Cancer Insurance (P2P insurance) provided by justInCase, Inc.

Lifenet announced Business Alliance Agreement with SEVEN FINANCIAL SERVICE Co.,Ltd.

Lifenet Raised New Capital through Overseas Public Offering

Policies-in-force exceeded 400,000

Lifenet concluded business alliance agreement with Money Forward 

Termination of strategic alliance agreement between Lifenet and Swiss Re Life Capital

Lifenet established LIFENET MIRAI Inc., a joint venture (subsidiary) with MILIZE Inc.

Lifenet Starts Sales of New Long-term Disability Hataraku-Hito 3

Lifenet Starts Sales of Money Forward Life Insurance

Lifenet Raised New Capital through Overseas Public Offering

Number of policyholders exceeded 300,000 individuals

Policies-in-force exceeded 500,000

Lifenet transited to the Growth Market under the new market segmentation of Tokyo Stock Exchange, Inc.

Lifenet Concluded Capital and Business Alliance Agreement with Eisai Co., Ltd.

Lifenet Concluded Business Alliance Agreement with au Jibun Bank Corporation

Sumitomo Mitsui Card, Lifenet, and Lifenet MIRAI Concluded Business Alliance Agreement

Lifenet started sales of “au Life Insurance” with Ponta point

15th Anniversary since commencing business

Lifenet started offering group credit life insurance to mortgage loan borrowers of au Jibun Bank

Lifenet entered into capital and business alliance with Sumitomo Mitsui Financial Group, Inc., Sumitomo Mitsui Card Company, Ltd. and Lifenet MIRAI Inc.

Lifenet raised new capital through public offering and third party allotment to au Financial Holdings Corporation and Sumitomo Mitsui Card Company, Ltd

Lifenet started Offering “Insurance with V-points” with Sumitomo Mitsui Card

Policies-in-force exceeded 600,000 (Individual life)

Lifenet launched Dementia Insurance Product “be”

Announcement of New Management Policy and Mid-term Business Plan