2006

October

Net Life Planning Co., Ltd. established with capital from Monex Beans Holdings, Inc. (now Monex Group, Inc.) and Asuka DBJ Investment Limited Partnership.

2007

August

Head office moved to Kojimachi, Chiyoda Ward, Tokyo

2008

March

Company name changed to Lifenet Insurance Company.

April

Life insurance business license approved.

May

Operations began

October

Lifenet products went on sale through online life insurance agencies

November

Load charge rates disclosed.

2009

June

Japan's first mobile online life insurance application site launched.

August

Capital and business alliance signed with Advance Create Co., Ltd., operator of Hoken Ichiba, one of Japan's biggest life insurance comparison sites.

2010

February

Hataraku Hito (Personal long-term disability) product launched, the first comprehensive income protection insurance product for individuals in Japan's life insurance market.

December

Policies-in-force exceeded 50,000.

2011

December

Policies-in-force exceeded 100,000.

2012

March

Initial Public Offering made on the Tokyo Stock Exchange's Mothers

June

Smartphones application service lauched

October

Lifenet started sales of the new copayment-linked medical insurance Jibun Plus (with cancer and advanced medical care coverage).

Lifenet simplified the conditions under which claimants can make medical policy claims by removing medical certificates or other certificates signed by a doctor.

November

Policies-in-force exceeded 150,000.

2013

February

Lifenet started sales of insurance products by affiliated insurance planners

Number of policyholders exceeded 100,000 individuals

March

Lifenet Achieved ISO27001 Certification

April

Pertaining to Strategic Alliance Agreement between Lifenet and Swiss Re

May

5th Anniversary since commencing business

June

Enhanced the services for iPad

Haruaki Deguchi assumed the post of Representative Director, Chairman & CEO, Daisuke Iwase assumed the post of Representative Director, President & COO

December

Kyobo Lifeplanet, New Joint Venture in Korea To Commence Business Operations

2014

February

Lifenet Allows Insurance Claims and Benefits To Be Made in 2 Days

Policies-in-force exceeded 200,000

March

Lifenet Started to Accept Medical Insurance Benefits Claims to Be Made Online

May

Lifenet Starts Sales of the Revised Term Life Product Kazoku and New Whole-life Medical Products New Jibun and New Jibun for Women

December

Lifenet Starts Over-the-Counter Sales of Insurance at Hoken No Madoguchi

Shops

2015

April

Lifenet entered into Capital and Business Alliance with KDDI CORPORATION

November

Lifenet Started Accepting Same-sex Partners in De facto Marriages as the Designated Beneficiary for its Term-life Insurance Product

2016

April

Lifenet to Commence au Life Insurance

June

Lifenet Starts Sales of New Long-term Disability Hataraku-Hito 2

December

Lifenet Starts Sales of au Life Insurance with Refunds 

2017

August

Lifenet Started Sales of Cancer Insurance for Workers, Lifenet Cancer Insurance Double Yell

October

Lifenet Received Gold Rating in the PRIDE Index for LGBT Initiatives for 2nd Consecutive Year

Policies-in-force exceeded 250,000

2018

April

Lifenet Started Sales of the Revised Term Life Product Kazoku

Lifenet Started Sales of au Cancer Insurance in New Product Lineup of au Life Insurance with Refunds

May

10th Anniversary Since Commencement of Business

June

Ryosuke Mori assumed the post of Representative Director,President

October

Lifenet Begins Joint Research with AOYAMA GAKUIN UNIVERSITY through Industrial-Academic Partnership

November

Announcement of New Management Policy

2019

January

Policies-in-force exceeded 300,000

November

Lifenet Concludes Business Alliance Agreement with Insurtech Provider justInCase, Inc.

December

Lifenet Started Sales of New Whole-life Medical Products Jibun 3 and Jibun 3 for Women

Lifenet entered into business alliance agreement with au Financial Holdings Corporation as well as KDDI CORPORATION

2020

January

Policies-in-force exceeded 350,000

February

Lifenet Started Sales of Warikan Cancer Insurance (P2P insurance) provided by justInCase, Inc.

Lifenet announced Business Alliance Agreement with SEVEN FINANCIL SERVICE Co.,Ltd.

April

Lifenet Started Sales of Seven Financial Service Life Insurance.

(As of May 14, 2020)