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2006 |
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October |
Net Life Planning Co., Ltd. established with capital from Monex Beans Holdings, Inc. (now Monex Group, Inc.) and Asuka DBJ Investment Limited Partnership. |
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2007 |
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August |
Head office moved to Kojimachi, Chiyoda Ward, Tokyo |
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2008 |
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March |
Company name changed to Lifenet Insurance Company. |
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April |
Life insurance business license approved. |
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May |
Operations began |
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October |
Lifenet products went on sale through online life insurance agencies |
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November |
Load charge rates disclosed. |
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2009 |
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June |
Japan's first mobile online life insurance application site launched. |
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August |
Capital and business alliance signed with Advance Create Co., Ltd., operator of Hoken Ichiba, one of Japan's biggest life insurance comparison sites. |
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2010 |
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February |
Hataraku Hito (Personal long-term disability) product launched, the first comprehensive income protection insurance product for individuals in Japan's life insurance market. |
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2011 |
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December |
Policies-in-force exceeded 100,000. |
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2012 |
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March |
Initial Public Offering made on the Tokyo Stock Exchange's Mothers |
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June |
Smartphones application service lauched |
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October |
Lifenet started sales of the new copayment-linked medical insurance Jibun Plus (with cancer and advanced medical care coverage). |
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Lifenet simplified the conditions under which claimants can make medical policy claims by removing medical certificates or other certificates signed by a doctor. |
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2013 |
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February |
Number of policyholders exceeded 100,000 individuals |
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April |
Pertaining to Strategic Alliance Agreement between Lifenet and Swiss Re |
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May |
5th Anniversary since commencing business |
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June |
Haruaki Deguchi assumed the post of Representative Director, Chairman & CEO, Daisuke Iwase assumed the post of Representative Director, President & COO |
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2014 |
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February |
Lifenet Allows Insurance Claims and Benefits To Be Made in 2 Days |
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Policies-in-force exceeded 200,000 |
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March |
Lifenet Started to Accept Medical Insurance Benefits Claims to Be Made Online |
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May |
Lifenet started sales of the Revised Term Life Product Kazoku and Whole-life Medical Products New Jibun and New Jibun for Women |
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December |
Lifenet Starts Over-the-Counter Sales of Insurance at Hoken No Madoguchi Shops |
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2015 |
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April |
Lifenet entered into Capital and Business Alliance with KDDI CORPORATION |
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November |
Lifenet Started Accepting Same-sex Partners in De facto Marriages as the Designated Beneficiary for its Term-life Insurance Product |
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2016 |
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April |
Lifenet to Commence au Life Insurance |
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June |
Lifenet Starts Sales of New Long-term Disability Hataraku-Hito 2 |
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December |
Lifenet Starts Sales of au Life Insurance with Refunds |
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2017 |
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August |
Lifenet Started Sales of Cancer Insurance for Workers, Lifenet Cancer Insurance Double Yell |
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October |
Lifenet Received Gold Rating in the PRIDE Index for LGBT Initiatives for 2nd Consecutive Year |
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2018 |
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April |
Lifenet Started Sales of the Revised Term Life Product Kazoku |
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May |
10th Anniversary Since Commencement of Business |
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June |
Ryosuke Mori assumed the post of Representative Director,President |
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October |
Lifenet Begins Joint Research with AOYAMA GAKUIN UNIVERSITY through Industrial-Academic Partnership |
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November |
Announcement of New Management Policy |
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2019 |
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January |
Policies-in-force exceeded 300,000 |
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December |
Lifenet Started Sales of New Whole-life Medical Products Jibun 3 and Jibun 3 for Women |
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Lifenet entered into business alliance agreement with au Financial Holdings Corporation as well as KDDI CORPORATION |
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2020 |
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February |
Lifenet Started Sales of Warikan Cancer Insurance (P2P insurance) provided by justInCase, Inc. |
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Lifenet announced Business Alliance Agreement with SEVEN FINANCIAL SERVICE Co.,Ltd. |
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July |
Lifenet Raised New Capital through Overseas Public Offering |
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September |
Policies-in-force exceeded 400,000 |
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2021 |
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February |
Lifenet concluded business alliance agreement with Money Forward |
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April |
Termination of strategic alliance agreement between Lifenet and Swiss Re Life Capital |
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Lifenet established LIFENET MIRAI Inc., a joint venture (subsidiary) with MILIZE Inc. |
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June |
Lifenet Starts Sales of New Long-term Disability Hataraku-Hito 3 |
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July |
Lifenet Starts Sales of Money Forward Life Insurance |
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September |
Lifenet Raised New Capital through Overseas Public Offering |
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Number of policyholders exceeded 300,000 individuals |
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2022 |
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February |
Policies-in-force exceeded 500,000 |
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April |
Lifenet transited to the Growth Market under the new market segmentation of Tokyo Stock Exchange, Inc. |
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August |
Lifenet Concluded Capital and Business Alliance Agreement with Eisai Co., Ltd. |
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Lifenet Concluded Business Alliance Agreement with au Jibun Bank Corporation |
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October |
Sumitomo Mitsui Card, Lifenet, and Lifenet MIRAI Concluded Business Alliance Agreement |
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2023 |
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February |
Lifenet started sales of “au Life Insurance” with Ponta point |
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May |
15th Anniversary since commencing business |
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July |
Lifenet started offering group credit life insurance to mortgage loan borrowers of au Jibun Bank |
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August |
Lifenet entered into capital and business alliance with Sumitomo Mitsui Financial Group, Inc., Sumitomo Mitsui Card Company, Ltd. and Lifenet MIRAI Inc. |
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September |
Lifenet raised new capital through public offering and third party allotment to au Financial Holdings Corporation and Sumitomo Mitsui Card Company, Ltd |
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December |
Lifenet started Offering “Insurance with V-points” with Sumitomo Mitsui Card |
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2024 |
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March |
Policies-in-force exceeded 600,000 (Individual life) |
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April |
Lifenet launched Dementia Insurance Product “be” |
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May |
Announcement of New Management Policy and Mid-term Business Plan |
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October |
Lifenet started sales of Term Medical Products Jibun Z and Jibun Z for Women |
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Establishment of Basic Sustainability Policy and Sustainability Committee |
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November |
Head Office Relocated to Niban-cho, Chiyoda-ku |
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2025 |
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January |
Lifenet started sales of Group Joint Credit Life Insurance for Joint Mortgage Loan |
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March |
Number of policyholders exceeded 400,000 individuals |
(As of May 14, 2025)