Mid-term Business Plan

The direct business has achieved steady growth through its appeal to individuals seeking to select their insurance options online. We have grown into the leading online life insurer by offering a wide range of highly evaluated products and services. In recent years, we have also expanded our customer base of middle-aged individuals.

We believe a new growth model is needed for the direct business to achieve further growth in the increasingly competitive market. We are making rebranding a priority and refining the value we provide to stand apart from competitors.

We are also improving our customer experience by integrating AI, the My Number system, and other technologies and programs to make Lifenet the brand of choice for younger customers and to develop services unique to the leading online life insurer.

Direct business growth concept

Since partnering with KDDI Corporation in 2016, we have continued expanding our collaborative operations into various industries. Participating in the financial ecosystems of partners with broad customer bases and strong brands gives our products and services exposure to a greater range of customers.

We are responding to the growing trend of companies establishing finance ecosystems with transaction services and point programs by deepening ties with existing partners and developing new partners.. We believe creating stronger ties with our partners will be key, and we will work to embed deeper into our partners’ priority strategies and financial ecosystems. We will also incorporate services developed by our partners to enhance the quality of our services and deliver seamless insurance and service operations.

We will also seek to develop new partnerships with the aim of forming alliances with companies that have a broad customer base, attractive brands, and extensive data.

Deepening ties with existing partners and developing new partners are the core strategies for elevating our partnership business into a major driver of long-term growth.

Major partner collaborations

With digitalized financial services becoming increasingly common, we expanded our online insurance operations to include our group credit life insurance business in July 2023. Our first major collaboration was the au Jibun Bank Corporation, a financial business of our partner KDDI Corporation Group, to which we provide group credit life insurance to the bank’s housing loan customers. The au Jibun Bank’s housing loan business has been growing rapidly since its launch in 2015.

We expect the addition of our high-quality insurance products and services to make the bank’s housing loan services even more competitive and support continuing rapid business growth.

We are actively seeking partnerships with banks to take advantage of the banking industry’s growing use of information technology in their housing loan businesses and to establish online insurance as a core service. More partner banks will increase the volume of policies in force (our business scale), which in turn will enable us to take advantage of economies of scale to further improve our operating efficiency.