Our Approach to Human Capital

We were founded in 2008 with the desire to “Returning to the original purpose of life insurance, mutual support. “
Members gathered under the Manifesto, which embodies the thoughts of our founders, have continued to take on various challenges to create the future of life insurance, such as the first full disclosure of additional premium rates in the life insurance industry and the launch of an online completion service for benefit claim procedures.
We believe that this is possible because our employees make active proposals and engage in discussions and promote initiatives as a challenger in the industry while respecting each other's values and making use of their diverse knowledge and experience.
We recognize that "Value diversity" and "Create opportunities for growth" through challenges will continue to be important elements for our growth.

Human Capital Strategy

Guided by the above approach, our human capital strategy has consistently been formulated with the focus on "Value diversity" and "Create opportunities for growth.” Based on our management policy, we have established the Materiality, and we have set targets related to our human capital in the five-year mid-term business plan.

Overall human capital strategy

A Diagram on Corporate Talent Strategy
We will promote our Mid-Term Plan for FY2028, focusing on valuing diversity and creating growth opportunities. By advancing talent development policies and internal environment improvements, we aim to build the future together with our employees.
Our key focus areas include "Rebranding Embedded" and "Tech & Services", strengthening our organizational structure. This strategy is based on our corporate values, "Lifetetter Values: The Values We Cherish."

Management Policy: Value “Lifenetter Values”

The Value "Lifenetter Values" announced in May 2024 was formulated through discussion among executives and employees. 
As our business grows, our organization is expanding and the way we work is becoming more diverse. In order to continue to take on challenges while upholding the founding purpose of our company, as expressed in the Manifesto, we have established Lifenetter Values, which represent the values that we all share.

Materiality

For details, please refer to "Creating the Future with Our Employees."

Human Resource Development Policy and Internal working Environment Policy

We aim to realize the Manifesto by valuing diversity and providing every employee with opportunities for challenge and growth.

Value Diversity

 In order to promptly respond to changes in the times and environment, and to provide easy-to-understand, affordable and convenient products and services that meet the various needs of our customers, we value diversity. We aim to create an organization where employees with diverse knowledge, experience, and ideas, gathered under the Manifesto, can work together in a healthy and ambitious manner, making the most of their individuality and respecting each other.

Create Opportunities for Growth

 In order to continue to grow quantitatively and change qualitatively toward the Manifesto, we will create opportunities for our employees to grow. By providing opportunities for challenge, we encourage the growth of our employees, and by learning from failure, we accumulate knowledge for the organization. We aim to link individual growth to organizational growth through these efforts.

Human Capital Strategy in the FY2028 Mid-term Business Plan

To promote the priority areas of our mid-term business plan, we have formulated a human capital strategy and set non-financial targets related to human capital. We have identified three major organizational challenges that we need to address to strongly promote the priority areas.

1. Developing an organization-wide system to address priority areas

We will work to improve the value of our online life insurance, which sets us apart from our competitors, and we will also take on a new initiative to actively incorporate online life insurance into the ecosystems of partner companies in different industries. To achieve this, we believe that it is necessary to further strengthen the system for promoting business across the entire company, without being limited by the scope of existing departments. 

2. Strengthening human capital development through challenges

2. Strengthening human capital development through challenges
We have actively recruited talented individuals with diverse backgrounds, including professional experience, since the beginning of our business.
At the same time, we recognize the importance of strengthening our internal human capital development in the face of intensifying competition for human capital and the future decline in the workforce in Japan. By strengthening development through challenges, we aim to create a virtuous cycle of encouraging employee growth, linking the growth of employees to business growth, and providing employees with opportunities to take on further challenges as the business grows.

3. Reinforcing the organizational culture based on the Manifesto

While we aim to further expand our business by promoting business operations based on the Manifesto that places importance on a consistent customer-oriented perspective, there are an increasing number of employees who have no opportunity to directly know the founders or their thoughts and purpose.
We believe that maintaining and reinforcing the Manifesto and the corporate culture that is created by it will be the foundation for continuing to provide advanced customer services in the unique business model of online life insurance.

Non-financial targets for FY2028

Overall employee engagement score*1

FY2022

FY2023

Target for FY2028

70

70

Continuous improvement

Percentage of women decision-makers*2

FY2022

FY2023

Target for FY2028

21.9%

23.5%

30%+

Percentage of decision-makers*2 under 30s

FY2022

FY2023

Target for FY2028

9.4%

2.9%

15%+

Employee engagement score (Growth)

FY2022

FY2023

Target for FY2028

67

66

Continuous improvement

  1. Employee Engagement Score is a numerical value calculated from an engagement survey that visualizes the state of each employee and the organization, with a maximum value of 100. Overall is the overall score including all engagement survey items, and Growth is the score for items related to growth opportunities.
  2. Decision-makers are directors and employees at the department head level and above.

Medium- to long-term incentives for employees

Employee Shareholding Association System

We have introduced an employee shareholding association (the Association) system as a medium- to long-term incentive for our employees. In addition to promoting participation in the Association, we also work to expand the scope of coverage. 

Stock compensation plan

We have introduced the "Special Incentive Scheme" through the employee shareholding association (the Association) as stock-based compensation for our employees with the aim of motivating employees to enhance our shareholder value over the medium- to long-term. Common stock issued by Lifenet is granted through the Association as a special incentive to employees who are members of the Association. The Association acquires the Company's shares from the market.