Management Policy (November 12, 2018)

Aiming for steady growth onward, Lifenet formulated a management policy in November 2018, followed by change of management team in June 2018. The summary is as follows.


Summary of Management Policy


Help our customers embrace life more fully by offering comprehensible, cost-competitive and convenient products and services


Be the leading company driving the growth of the online life insurance market

Priority areas

  • Innovation of customer experience

Enhancing and evolving the quality of all services with digital technology

  • Enhancement of promotion capabilities

Generating massive customer traffic by active promotion and expansion of agent sales and white label business

Management goal

Aim to achieve EEV (indicator of corporate value) of 100 billion yen by business growth in a mid-term


See details of Announcement of New Management Policy