Can you tell me more about management team?



We feel that diversity is the key to competitiveness, and hence our management team is comprised of various backgrounds with a wide age range of generation from 30s to 60s. In order to ensure an effective corporate governance system that draws on perspectives outside the company, we have appointed five outside directors (including the Audit and Supervisory Committee Members) to offer objective and neutral advice to the company directors and to monitor business execution.

Management Team

Corporate Governance







What are the demographics of policyholders?



In recent years, our performance has grown as an online life insurance company of choice among middle-aged and elderly customers. However, since we commenced our business, we have been supported by many young customers. In fact, Approximately 80% of our new policyholders are in their 20s, 30s and 40s mainly having families with small children.  In this stage, we aim to increase our performance by focusing on attracting younger customers again, who prefer digital customer experiences.


Our Strengths






What is your situation of dividend and return to shareholders?



Lifenet has yet to determine its specific dividend policies and dates for the start of distributing retained earnings as dividends as we still record cumulative loss and will be prioritizing strengthening our growth base to increase mid to long term profitability.

In the future, we will continue to target business expansion and profit generation by implementing measures to increase recognition of the Company, developing new products and services, and effectively utilizing financing for investment in systems and other aspects of the business.

In addition to this, we will consider implementing measures to provide shareholder

return that include payment of dividends from future retained earnings.

Lifenet also states in its Articles of Incorporation that a decision on the distribution of retained earnings can be made by a resolution of the Board of Directors, except as otherwise determined by law.

From fiscal 2023 ending March 31, 2024, we voluntarily adopt IFRS in its consolidated financial statements, however, distribution of retained earnings is based on non-consolidated financial statements in accordance with Japanese GAAP.








Can you tell us about the Annual General Meeting of Shareholders?



Held on a Sunday afternoon

⋅ Stream online (participatory style)

⋅ Invite policyholders to online live

⋅ Disclose securities report before Annual General Meeting of Shareholders (Japanese only)

⋅ Ask for questions in advance

⋅ Deliver convocation notice by e-mail by request

⋅ Post video of the reporting portion of the Meeting report and a summary of the Q&A session on IR website (Japanese only)

・Conduct and disclose a survey for shareholders

See details of the Annual General Meeting of Shareholders






Please tell us the disclosure status for Corporate Governance Code.



Lifenet has listed its shares on the Tokyo Stock Exchange Growth market which only needs to explain any non-compliance with the General Principle of the Corporate Governance Code. In terms of enhancing our disclosure, we disclose the principles which are required to be disclosed on Corporate Governance Code.








What is the Lifenet Manifesto?



Before launching the company in May 2008, founder Haruaki Deguchi and Daisuke Iwase had endless discussions over how and what they wanted the company to look like. The Lifenet Manifesto arose from these discussions, and served as an important point of reference for all our officers and employees during our first ten years of operations.


On the cusp of our second decade, we seized the opportunity to revisit our manifesto and fine-tune it for the challenges we perceive ahead.


In line with our new manifesto, we will set out every day to deliver even better products and services for our customers.











Lifenet's IR activities are underpinned by the following five commitments:
Open communication, Comprehensiveness, Fairness, Long-term perspective and Innovativeness. Please see our IR Manifesto.


IR Manifesto


What is the distribution of Lifenet's shareholders?



See below for details on the distribution of share ownership and ten largest shareholders. 


Distribution of Share Ownership

Ten Largets Shareholders